The Marketing Bureau

Specialist Marketing & Communications Resourecs



Want A Great Business?

Build a Great Team

By Michael Alter
First Published on

Among entrepreneurs, I find consensus on just this one fundamental ingredient for a successful venture. Read more >>


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7 Rules for Managing Creative People

by Tomas Chamorro-Premuzic  
First Published on

Moody, erratic, eccentric, and arrogant? Perhaps — but you can't just get rid of them. In fact, unless you learn to get the best out of your creative employees, you will sooner or later end up filing for bankruptcy.  Read more >>


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He tangata! He tangata! He tangata!

It is People. It is People. It is People.

By Brian H Meredith

From the NZBusiness"Marketing Maestro" Archive
First published October 2012

Yes, I know I have written about this issue before. More than once, in fact. But the issue continues to be a significant one and one which, for reasons that I don’t comprehend, continues to go unaddressed by too many businesses. Read more >>

Tania Oxenham commented on 11-Oct-2012 11:41 AM
An interesting read Brian. If we were to consider business in a more holistic way, we would think of it more as a living organism, frequented by the very people you advocate for. People will certainly be a key focus for when our team presents next month.
Paul commented on 11-Oct-2012 11:51 AM
Technology and e-business has made it super easy to look and apply for jobs with minimum effort and excellent results, not to mention the passive recruitment revolution taking place through LinkedIn at the executive-level.

If workers in the 1950s could have seen and responded to every job available in the country within 30 seconds, they would have been there with bells on emailing CVs from the toilet cubicles and looking up "how to write a good CV tutorials " on google.

Its just too easy these days.

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People Don't Care About....

....The Companies They Work For.
And It's Putting a Dent In The Bottom Line!

First Published on knowledge@wharton

If loyalty is defined as being faithful to a cause, ideal, custom, institution or product, then there seems to be a certain amount of infidelity in the workplace these days. Read more >>


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