The Marketing Bureau

Specialist Marketing & Communications Resourecs



HOW TO ... Use Segmentation...

...To Define Your Market
By Marilyn Guille
First Published on

When I teach small business classes on marketing strategy, I often ask participants the question, "Who are your customers? Who will buy your product?" I am often surprised that otherwise savvy small business people either have no idea who will buy from them, or they assume that 'everyone' will. Read more >>


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