The Marketing Bureau


Specialist Marketing & Communications Resourecs

27

Jan

"They Said What On Facebook?"



When Employees Behave Badly on Social Media  

By Mitch Wagner
First Published on The CMO Site


A maverick employee gets on social media and says something damaging to the brand. He complains about the boss, the working conditions, says something outrageously offensive, or undermines the business model. Welcome to your marketing crisis for the day. Read more >>

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25

Jan

Marketing Study Shocker!



QR Codes & Social Media Have Little Impact for Shoppers

By Ted Mininni
First Published on
www.marketingprofs.com

“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.” Read more >>

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13

Dec

The Trap of Social Media Noise



Extracted, With Kind Permission,
From Seth Godin’s Blog


If we put a number on it, people will try to make the number go up. Read more >>

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06

Dec

Is Social Media Serving Your Business Strategy?



By Jack Springman
First Published on www.mycustomer.com
 

Any CRM veteran reading through the array of analysts’ reports, articles and blog pieces on social media generally and social media CRM in particular could be forgiven for thinking of baseball legend Yogi Berra’s quote “It’s déjà vu all over again.”  Read more >>

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