The Marketing Bureau


Specialist Marketing & Communications Resourecs

14

Sep

Facebook's Open Graph



5 Things Marketers Must Know

By Brad Klaus
First Published on imediaconnection.com  


As social networks have evolved, so have the ways in which people share, consume, and discover information. The consumer has now become a brand's most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertisers. This shift in power has caused a corresponding transformation in social networks and how brands use them to engage with and market to consumers. Facebook's Open Graph, for example, is a formidable force that is changing the way brands and consumers interact.  Read more >>

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31

Jul

Facebook's Biggest Problem



By Phil Simon
First Published on
inc.com

The social network is making money--but not enough for Wall Street. Here's why small business, in part, is to blame.  Read more >>

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29

May

Brands Dumb If They Drive Traffic To Facebook



Says Ray Wang

Posted by Natalie Brandweiner
First Published on www.mycustomer.com 


MyCustomer.com caught up with analyst Ray Wang at SAP's Forum event to discuss how IT convergence and social media are shifting what it means to engage.  Read more >>

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25

May

Ad Campaign Smackdown. Facebook vs Google



By Eric Sherman
First Published on inc.com


If you're still betting on display ads, here's where to go for more bang for your buck. Read more >>

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