by Brian H Meredith
Banks have large, costly marketing departments. They develop campaigns that make impressive promises to customers and potential customers that they too often fail to deliver. Read more >>
18
Aug
A Marketers Whinge
28
May
When Disaster Strikes
How Do You Regain Customer Trust?
By Richard Owen
First Published on mycustomer.com
Brands can, and do, come up against issues and crises that unfortunately can crop up at any time. How these issues are dealt with is one thing, but equally important is how organisations listen to their customers and understand them in the period afterwards to re-build trust. Read more >>
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08
May
An Entrepreneurs Least Favourite Question
by Kathryn Minshew
First Published on hbr.org
It's happened to every founding CEO. You're in a meeting — with fellow founders, potential partners, VCs, or even just friends — and you're asked that simple question that often feels like the hardest one: "How are things going?" Read more >>
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17
Apr
Do We Really Understand Business?
By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First
published April 2013
Now, before I get this month’s ramble underway, I must warn you that I am likely to be touching some raw nerves, irritating you on one or more levels and being perceived to be nothing more than a whinging pom. Should I apologise for that before getting underway? Nope. Read more >>
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