The Marketing Bureau

Specialist Marketing & Communications Resourecs



The Massive Potential of Word-of-Mouth

By Peyman Nilforoush
First Published on

McKinsey and Company recently reported that word-of-mouth (WOM) was the primary factor behind 20-50 percent of all purchasing decisions, particularly those involving relatively expensive products that required more research and consideration (i.e., considered purchase).  Read more >>


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